We help organizations make their employer brand more than just a statement: an authentic narrative that guides their people’s experience and fundamentally supports attraction, engagement, and long-term relationships with them.

The result: a more trustworthy, recognizable, and human employer.

Employer Brand Strategy

We design a comprehensive employer brand system that clearly defines what the organization represents as an employer and how this identity can be consistently reflected in the experience of the organization’s people, in the narrative, and in the daily practices and decisions that express it as an employer.

What we implement

  • We define the strategic foundations of the employer brand, aligned with the overall business and corporate strategy.
  • We develop the Employee Value Proposition (EVP), the organization’s position in the talent market and the key differentiations.
  • We define the personality and cultural characteristics of the organization as an employer, in an applicable and authentic way.
  • We design the communication messaging framework and the strategic visual and verbal direction of the employer brand.
  • We create the strategic tools and governance frameworks that ensure consistency, sustainability and applicability over time.

Employee Experience Design

We translate employer brand strategy into real employee experience, through consistent practices, ways of operating and decisions of the organization.

We translate employer brand into daily employee experience that strengthens the commitment, connection and consistency of the organization as an employer.

What we implement

  • We define clear employee experience principles, based on the Employee Value Proposition (EVP) and employer identity.
  • We clarify what the employer brand means in practice, in behaviors, choices and ways of operating, throughout the employee journey, from integration to continuous development.
  • We design internal activation frameworks that strengthen the connection of employees with the organization and create the conditions for increased engagement, well-being and productivity.
  • We define experience principles regarding recognition, flexibility, development and continuous feedback, so that they consistently express the employer brand in daily operations.
  • We ensure consistency between stated values, policies and daily experience.
  • We integrate storytelling as an element of experience, through real practices and examples.

Candidate Experience Design

We design how the employer brand is expressed with consistency and credibility in the candidate experience, from first contact to the completion of the assessment, as shaped by the organization’s operating methods and choices.

What we implement

  • We clarify what employer branding means in practice for candidates, across stages, interactions and decisions.
  • We define candidate experience principles, aligned with the EVP and overall employer identity.
  • We define the experience principles that should govern assessment, communication and feedback to candidates.
  • We ensure that the employer brand is consistently expressed at every stage of the candidate experience, through practices and choices that support it.
  • We set a framework for a fair, clear and human experience, regardless of the outcome of the assessment.

Implementation & Support

Beyond the strategic planning of the employer brand and the experiences of employees and candidates, we also support organizations in the transition from planning to action, utilizing our other specialized services. Depending on the needs and context of each organization, we can undertake the implementation of individual customized actions.

Applying Employer Brand to Employee Experience and Selection Processes

  • Mapping of work climate and job satisfaction, development of internal communication programs and consolidation of corporate culture, creation of performance evaluation and reward/benefit systems, redesign of organizational structure and roles, as well as development and training programs, aiming to enhance the commitment, well-being, organizational flexibility, effective feedback and productivity of human resources.
  • Integrating structured assessment tools and assistive technologies in the selection process of new personnel, aiming at a fair and positive experience for candidates.

Implementation & Support

  • Develop and manage the digital presence of the employer brand, including the career page, employer presence on social networks, narrative content and internal activation actions, aiming at a consistent and long-term expression of the EVP and employer identity.
  • Execute targeted talent acquisition campaigns and design the candidate journey, through digital and physical channels, with an emphasis on fair and consistent candidate experience and continuous monitoring and optimization based on data.

If you want your employer brand to consistently express who you are and be meaningfully experienced by employees and candidates, we are here to support you.

Contact us!

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